Top Tips For The Greatest Email Sequences
Having worked as a sales representative for various tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are amazing because they massively reduce the workload for a sales representative, however nowadays, everyone can empathise with discovering a range of email sequences lurking in their inbox on a daily basis that just irritate us because we need to click 2 buttons to get rid of them!
Not nearly enough business owners spend the time and initiative in crafting useful email sequences that actually sell their product. Putting together useful email sequences is both a science and an art, and if done well, can lead to magnificent results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very appropriate when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not appealing enough, they simply won’t open it. Needless to say, the subject lines of an email are crucial when it comes to conversion rates. Here are a number of stats which highlights their importance:
One-third of email recipients will open an email based entirely on the subject line
Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.
The key to impressive subject lines is solving your prospects problems in as little words as possible. For instance, high-quality subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s integral that you offer a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you need to give your recipients a good reason to continue reading the email. Thus, start your email with some relevant information they can connect with, like company news or their opinion to an event via Facebook or an online article, and then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently worked with another firm with [positive benefit]. Is this something that would be useful for [company name]?
It’s vital that you get to the point swiftly and keep the content focused on the requirements of your prospect.
Tip 3 – Scrap the bland ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also contain your value propositions, and additional information that is useful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to support you with your email sequences.
The value of constructing effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many variables that you have to consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing professionals that can assist you. Contact the team at Internet Marketing Experts Launceston today on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au.