The moment has finally come where Twitter users can express their dissatisfaction with the 140 character limit in more detail, since Twitter has officially affirmed that they have expanded the character limit to 280 per Tweet!
The social networking company, which was launched in 2006, grew rapidly to become one of the most beloved social media sites globally, however recent slumps in growth prompted the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.
Despite the 140 character limit that truly defined the social networking platform, Twitter reported on November 7 that they want every individual throughout the world to ‘easily’ express themselves on Twitter. After administering a variety of tests over the last few months, Twitter decided that they wanted to double the character limit, but only where needed. Countries like China, South Korea, and Japan will stay at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English on the other hand, suffer from squeezed Tweets with 9% of English Tweets hitting the former 140 character limit.
So, why the change?
After running a succession of tests to particular users, Twitter acquired valuable results and believed the 240 character limit would be helpful for most users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to ensure they didn’t need to send several messages. Further, users would now have the ability to readily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what impact will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.
Since Twitter doubled the character limit, users have encountered a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The increased character limit means that users will have smaller threads of conversations, since they can fit more content into a single message. Users with long threads of conversations noted that it can at times be troublesome to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more detailed information into a single Tweet which produces higher engagement rates.
Increases customer communication
With the surge of companies using social media as a channel to resolve customer service matters, customers can now convey a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is dramatically improved. Prior to this update, many users would have chosen other social media sites like Facebook to report customer service issues simply because the character limit was too constricting.
Longer Tweets means that businesses can heighten the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would routinely have to use other social media networks if they planned to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.
Even though some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any guidance about how your enterprise can leverage the increased character limit to your advantage on Twitter, simply speak to Internet Marketing Experts Launceston by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertslaunceston.com.au