Author: Charles (Page 2)

Top SEO Trends In 2018

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

 

Online visibility is an integral aspect to any company’s strategy, however the digital landscape is in a continuous state of change so it’s quintessential to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a formidable force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for businesses to improve their website traffic, customer engagement, and essentially their returns.

User behaviour is adjusting rapidly with new technology, so Google must keep track of these changes and upgrade their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In truth, using old SEO techniques can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll evaluate the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now preferring to use voice searches instead of more traditional keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current surge in voice searches continues at the same velocity, pretty much half of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will still be a decisive element in calculating SERP listings in 2018. Creating valuable links to credible websites is still the most convenient way for Google to establish if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is an outstanding strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. In truth, Google has formulated an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst traditional SEO techniques such as link building will still be effective in 2018, there are other emerging trends that Google is targeting in the future which may noticeably evolve the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, reach out to Internet Marketing Experts Launceston on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertslaunceston.com.au

 

Social Media Marketing – Say More On Twitter

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

The moment has finally come where Twitter users can express their dissatisfaction with the 140 character limit in more detail, since Twitter has officially affirmed that they have expanded the character limit to 280 per Tweet!

The social networking company, which was launched in 2006, grew rapidly to become one of the most beloved social media sites globally, however recent slumps in growth prompted the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking platform, Twitter reported on November 7 that they want every individual throughout the world to ‘easily’ express themselves on Twitter. After administering a variety of tests over the last few months, Twitter decided that they wanted to double the character limit, but only where needed. Countries like China, South Korea, and Japan will stay at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English on the other hand, suffer from squeezed Tweets with 9% of English Tweets hitting the former 140 character limit.

So, why the change?

After running a succession of tests to particular users, Twitter acquired valuable results and believed the 240 character limit would be helpful for most users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to ensure they didn’t need to send several messages. Further, users would now have the ability to readily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what impact will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter doubled the character limit, users have encountered a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have smaller threads of conversations, since they can fit more content into a single message. Users with long threads of conversations noted that it can at times be troublesome to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more detailed information into a single Tweet which produces higher engagement rates.

Increases customer communication

With the surge of companies using social media as a channel to resolve customer service matters, customers can now convey a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is dramatically improved. Prior to this update, many users would have chosen other social media sites like Facebook to report customer service issues simply because the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can heighten the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would routinely have to use other social media networks if they planned to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Even though some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your enterprise can leverage the increased character limit to your advantage on Twitter, simply speak to Internet Marketing Experts Launceston by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertslaunceston.com.au

A Guide To SSL Changes – What It Means For Your Website

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

In today’s ever-changing digital world, it’s essential that businesses stay up to date with Google’s best practices to ensure they continue to be competitive in their respective online markets. With Google being the most dynamic and influential company online, it’s integral for them to keep abreast of all the threats and opportunities that the internet presents. As a consequence, Google releases an assortment of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online providers that use Google-related services (literally every online organisation), understand serious changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online providers must be versatile and conform with new Google updates as soon as possible to make certain they aren’t negatively affected by these new releases.

The biggest Google update that has recently altered online providers relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by roughly half of all online users, so it’s exceedingly important that online businesses implement the related changes as swiftly as possible if they wish to avoid any unwanted outcomes.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is housed in a plain text file), they are susceptible to phishing sites that can basically steal this information from buyers that falsely believe they are providing their personal information to a legitimate company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely affect millions of websites across the globe. Prior to the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become frightened of succumbing to malicious attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being shared between their clients and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages online. Sooner or later, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear trustworthy. This will make the differentiation between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be remarkably difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites use SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become obligatory, so if you need any support in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Launceston by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertslaunceston.com.au

Why You Should Have A WordPress Site

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

So, you’ve got a terrific business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you probably know, there are many factors to consider. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will present five convincing arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to produce an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important factor to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site particularly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to develop any sort of website you like. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Presently, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are virtually thousands of people willing to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are developed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will automatically adjust the appearance of your website to match. WordPress also enables you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is very important so naturally WordPress has high security standards. Almost 25% of websites are developed on WordPress so hackers are continuously searching for ways to compromise them. WordPress is well aware of this so has created a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Always remember, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted sources.

 

As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. Although there are numerous other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, speak to the team at Internet Marketing Experts Launceston on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au

 

Top Tips For The Greatest Email Sequences

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

Having worked as a sales representative for various tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are amazing because they massively reduce the workload for a sales representative, however nowadays, everyone can empathise with discovering a range of email sequences lurking in their inbox on a daily basis that just irritate us because we need to click 2 buttons to get rid of them!

 

Not nearly enough business owners spend the time and initiative in crafting useful email sequences that actually sell their product. Putting together useful email sequences is both a science and an art, and if done well, can lead to magnificent results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very appropriate when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not appealing enough, they simply won’t open it. Needless to say, the subject lines of an email are crucial when it comes to conversion rates. Here are a number of stats which highlights their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.

 

The key to impressive subject lines is solving your prospects problems in as little words as possible. For instance, high-quality subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s integral that you offer a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you need to give your recipients a good reason to continue reading the email. Thus, start your email with some relevant information they can connect with, like company news or their opinion to an event via Facebook or an online article, and then get into the value proposition in the 2nd and 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently worked with another firm with [positive benefit]. Is this something that would be useful for [company name]?

 

It’s vital that you get to the point swiftly and keep the content focused on the requirements of your prospect.

 

Tip 3 – Scrap the bland ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also contain your value propositions, and additional information that is useful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to support you with your email sequences.

 

The value of constructing effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many variables that you have to consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing professionals that can assist you. Contact the team at Internet Marketing Experts Launceston today on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au.