Online visibility is an integral aspect to any company’s strategy, however the digital landscape is in a continuous state of change so it’s quintessential to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a formidable force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for businesses to improve their website traffic, customer engagement, and essentially their returns.
User behaviour is adjusting rapidly with new technology, so Google must keep track of these changes and upgrade their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In truth, using old SEO techniques can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll evaluate the top SEO trends to keep in mind for your website in 2018.
Lots of users are now preferring to use voice searches instead of more traditional keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current surge in voice searches continues at the same velocity, pretty much half of all online searches will be performed via speech by the year 2020!
What this implies for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a crucial tool for SEO, and this will still be a decisive element in calculating SERP listings in 2018. Creating valuable links to credible websites is still the most convenient way for Google to establish if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is an outstanding strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the future.
Since 2015, online searches through mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!
Accelerated Mobile Pages
Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. In truth, Google has formulated an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst traditional SEO techniques such as link building will still be effective in 2018, there are other emerging trends that Google is targeting in the future which may noticeably evolve the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, reach out to Internet Marketing Experts Launceston on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertslaunceston.com.au