There is a myriad of online marketing strategies that can benefit websites in raising their traffic, brand awareness, and conversion rates. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Even though SEO has proved to be very effective, it takes a respectable level of knowledge, time, and money to see fruition.
But what if you would like to see results right away? Whether your website has just been published or you’re a small company that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an excellent tool that can assist you by positioning your advertising campaigns in front of customers who are proactively searching for your products or services.
In short, PPC is an advertising model used to boost traffic to websites. Website owners produce ad campaigns with particular targeting metrics and effectively pay Search Engines each time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites reap from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your firm.
Among the top advantages of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Whether you set your daily budget to $5 or $50, there are a variety of high level performance indicators that can be gauged, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to conveniently determine the success of their campaigns and quickly make alterations where needed to maximise performance. In contrast to other advertising tools, PPC allows you the freedom to customise and track metrics in every campaign and monitor success based on your advertising goals.
PPC makes it possible for any kind of company to launch their advertising efforts quickly and conveniently, without introducing too much risk with the capability to set a maximum daily budget. While SEO is a very reliable strategy, it often takes many months to experience results so if you’re a new company that aspires to escalate traffic and brand awareness as soon as possible, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to gain new leads and customers by featuring ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, location, interests, and the times and days you would like to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then examine the metrics that were used in conversions and strengthen their future campaigns based upon this feedback. Advertisers typically take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target audience.
Being able to export the results of an advertising campaign and analyse specific metrics provides websites with invaluable data which could be utilised in other marketing channels. Alongside this, websites can rapidly identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which dramatically helps in their SEO endeavours. PPC also enables websites to find data about their competitors by using 3rd party tools like KeywordSpy and SpyFy, enabling them to construct a profile of their competition and what market share is accessible.
As you can see, PPC is a very helpful marketing tool that is suitable for all types of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data acquired from real-time results offers invaluable feedback to enhance future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you need any guidance in creating your PPC ad campaigns, talk with Internet Marketing Experts Launceston on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertslaunceston.com.au