If you’ve just crafted your first website and have an interest in the ways in which you can boost your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools as it helps you to get your message in front of possible consumers that are directly searching for your services.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s highly elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can target the most vital variables that will have the greatest effect on your SERP listings.
It is essential to recognise that the weight of each variable is adjusted gradually, so Google will place more emphasis on specific variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same position for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.
A great priority is placed on content considering that Google wants to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so constructing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is a fantastic start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most crucial variables in SERP listings due to the fact that the more links there are to your website from reputable sources, the more trusted your website is viewed. The flip side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value over time as Google hunts for new ways to evaluate websites, but for the time being, link building is still the best sign of relevance and trustworthiness.
- Mobile Optimisation
With more users now surfing from mobile devices than desktop computers, there has been a meaningful shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain your website is truly ‘mobile-friendly’.
- Other Technical Aspects
There are many other technical elements that will drastically influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Likewise, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is frequently changing, meaning that SEO techniques are frequently changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any help in how you can properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Launceston by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertslaunceston.com.au