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What Are The Top Organic SEO Ranking Aspects For A Website?

 

If you’ve just crafted your first website and have an interest in the ways in which you can boost your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools as it helps you to get your message in front of possible consumers that are directly searching for your services.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s highly elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can target the most vital variables that will have the greatest effect on your SERP listings.

It is essential to recognise that the weight of each variable is adjusted gradually, so Google will place more emphasis on specific variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same position for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is placed on content considering that Google wants to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so constructing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is a fantastic start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings due to the fact that the more links there are to your website from reputable sources, the more trusted your website is viewed. The flip side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value over time as Google hunts for new ways to evaluate websites, but for the time being, link building is still the best sign of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktop computers, there has been a meaningful shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Aspects

There are many other technical elements that will drastically influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Likewise, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently changing, meaning that SEO techniques are frequently changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any help in how you can properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Launceston by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertslaunceston.com.au

Top SEO Trends In 2018

 

Online visibility is an integral aspect to any company’s strategy, however the digital landscape is in a continuous state of change so it’s quintessential to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a formidable force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for businesses to improve their website traffic, customer engagement, and essentially their returns.

User behaviour is adjusting rapidly with new technology, so Google must keep track of these changes and upgrade their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In truth, using old SEO techniques can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll evaluate the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now preferring to use voice searches instead of more traditional keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current surge in voice searches continues at the same velocity, pretty much half of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will still be a decisive element in calculating SERP listings in 2018. Creating valuable links to credible websites is still the most convenient way for Google to establish if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is an outstanding strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. In truth, Google has formulated an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst traditional SEO techniques such as link building will still be effective in 2018, there are other emerging trends that Google is targeting in the future which may noticeably evolve the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, reach out to Internet Marketing Experts Launceston on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertslaunceston.com.au

 

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can express their dissatisfaction with the 140 character limit in more detail, since Twitter has officially affirmed that they have expanded the character limit to 280 per Tweet!

The social networking company, which was launched in 2006, grew rapidly to become one of the most beloved social media sites globally, however recent slumps in growth prompted the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking platform, Twitter reported on November 7 that they want every individual throughout the world to ‘easily’ express themselves on Twitter. After administering a variety of tests over the last few months, Twitter decided that they wanted to double the character limit, but only where needed. Countries like China, South Korea, and Japan will stay at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English on the other hand, suffer from squeezed Tweets with 9% of English Tweets hitting the former 140 character limit.

So, why the change?

After running a succession of tests to particular users, Twitter acquired valuable results and believed the 240 character limit would be helpful for most users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to ensure they didn’t need to send several messages. Further, users would now have the ability to readily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what impact will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter doubled the character limit, users have encountered a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have smaller threads of conversations, since they can fit more content into a single message. Users with long threads of conversations noted that it can at times be troublesome to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more detailed information into a single Tweet which produces higher engagement rates.

Increases customer communication

With the surge of companies using social media as a channel to resolve customer service matters, customers can now convey a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is dramatically improved. Prior to this update, many users would have chosen other social media sites like Facebook to report customer service issues simply because the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can heighten the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would routinely have to use other social media networks if they planned to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Even though some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your enterprise can leverage the increased character limit to your advantage on Twitter, simply speak to Internet Marketing Experts Launceston by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertslaunceston.com.au

A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing digital world, it’s essential that businesses stay up to date with Google’s best practices to ensure they continue to be competitive in their respective online markets. With Google being the most dynamic and influential company online, it’s integral for them to keep abreast of all the threats and opportunities that the internet presents. As a consequence, Google releases an assortment of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online providers that use Google-related services (literally every online organisation), understand serious changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online providers must be versatile and conform with new Google updates as soon as possible to make certain they aren’t negatively affected by these new releases.

The biggest Google update that has recently altered online providers relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by roughly half of all online users, so it’s exceedingly important that online businesses implement the related changes as swiftly as possible if they wish to avoid any unwanted outcomes.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is housed in a plain text file), they are susceptible to phishing sites that can basically steal this information from buyers that falsely believe they are providing their personal information to a legitimate company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely affect millions of websites across the globe. Prior to the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become frightened of succumbing to malicious attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being shared between their clients and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages online. Sooner or later, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear trustworthy. This will make the differentiation between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be remarkably difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites use SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become obligatory, so if you need any support in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Launceston by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertslaunceston.com.au