Online Marketing

Why You Should Have A WordPress Site

So, you’ve got a terrific business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you probably know, there are many factors to consider. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will present five convincing arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to produce an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important factor to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site particularly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to develop any sort of website you like. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Presently, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are virtually thousands of people willing to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are developed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will automatically adjust the appearance of your website to match. WordPress also enables you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is very important so naturally WordPress has high security standards. Almost 25% of websites are developed on WordPress so hackers are continuously searching for ways to compromise them. WordPress is well aware of this so has created a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Always remember, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted sources.

 

As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. Although there are numerous other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, speak to the team at Internet Marketing Experts Launceston on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales representative for various tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are amazing because they massively reduce the workload for a sales representative, however nowadays, everyone can empathise with discovering a range of email sequences lurking in their inbox on a daily basis that just irritate us because we need to click 2 buttons to get rid of them!

 

Not nearly enough business owners spend the time and initiative in crafting useful email sequences that actually sell their product. Putting together useful email sequences is both a science and an art, and if done well, can lead to magnificent results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very appropriate when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not appealing enough, they simply won’t open it. Needless to say, the subject lines of an email are crucial when it comes to conversion rates. Here are a number of stats which highlights their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.

 

The key to impressive subject lines is solving your prospects problems in as little words as possible. For instance, high-quality subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s integral that you offer a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you need to give your recipients a good reason to continue reading the email. Thus, start your email with some relevant information they can connect with, like company news or their opinion to an event via Facebook or an online article, and then get into the value proposition in the 2nd and 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently worked with another firm with [positive benefit]. Is this something that would be useful for [company name]?

 

It’s vital that you get to the point swiftly and keep the content focused on the requirements of your prospect.

 

Tip 3 – Scrap the bland ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also contain your value propositions, and additional information that is useful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to support you with your email sequences.

 

The value of constructing effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many variables that you have to consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing professionals that can assist you. Contact the team at Internet Marketing Experts Launceston today on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au.

 

How To Recover From A Social Media Fail


There’s no doubt that social media is a considerable element of internet marketing strategies for many businesses. Having over one billion active users on Facebook alone offers remarkable opportunities for business in a variety of different ways. Evidently, advertising is the biggest opportunity for companies, but there’s also an excellent opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media fails when businesses address customer’s feedback online.

 

The dilemma here is that anything that you upload on the internet, stays on the internet, so it’s imperative that sufficient time is invested in delivering accurate and fitting responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t handled appropriately, they can seriously tarnish a brand’s image and can even put a company into crisis mode within a couple of minutes. So here’s a quick overview of how your business can bounce back from social media blunders with minimal damage to your brand and reputation.

 

Have a sense of humour

 

When harmless social media fails occur, making a joke of the issue by using some quick wit is one of the best remedies. In many cases, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to turn a basic blunder into greater exposure and a wider target audience, all from an innocent mistake!

 

Act immediately

 

Irrespective of the type of social media fail, the faster you respond, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s critical that you confess your mistake, sincerely apologise then clearly specify the next steps you will be taking to correct the situation. Just ignoring the blunder can have harmful implications and the longer it takes you to take action, the more momentum your social media blunder will be gaining and the more challenging it will be to solve.

 

Be honest

 

It’s vital that you are honest about your blunder and the steps you’re taking to remedy the issue. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further annoying your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only intensify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll have to put procedures in place to minimise the chances of such fails arising again, and this will only improve your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image as a result of your blunder. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another businesses social media blunder to discuss tomorrow!

 

Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the opportunity to interact with your customers on a personal level is remarkable, and you must be prepared for social media blunders because they will happen at some time or another. This article illustrates some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, contact digital marketing experts who will be able to assist you promptly and efficiently. Contact the team at Internet Marketing Experts Launceston on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO is viewed by many to be a magical creature with marvelous powers. Understanding exactly how SEO works and all the various ways to increase your website’s SEO score can be considerably demanding and time-consuming. However, it is an essential element of any online marketing plan and will practically make or break a company in some sectors. Many industry experts consider SEO to be among the most reliable forms of advertising, so frequently improving your SEO should be a priority if you want to increase your website visitors and earnings.

 

It’s very difficult to keep up to date with SEO best practices and standards because they change regularly, so it’s often recommended that you seek professional advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick guide on some helpful ways to improve your SEO today.

 

Content is King

 

When it comes to SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target market. Updating your content routinely is also vital so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always effective for SEO because new content is continually being added and search engines love finding new content and will increase your rankings if this happens frequently.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is essentially the organisation of all the various webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the information they’re trying to find. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and relevant meta titles are fundamental in optimising your web pages for SEO.

 

Meta descriptions are basically succinct descriptions of the content of the web page. Whilst meta descriptions don’t specifically affect ranking algorithms, they are still very important as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately portrays the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look unpleasant and unprofessional. If you’ve created your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to worry about it!

 

Conversely, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then consult with the team at Internet Marketing Experts Launceston on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au

 

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has evolved aggressively over previous ten years, even to the point where the expression SEO is now challenging and often misunderstood by many. In the past, SEO advertising was considered to be an imperative element of a successful marketing plan for businesses of all sizes. However nowadays, the phrase is so misconstrued that the technique has been mostly devalued. Instead of driving more people to a website via organic traffic, increasingly more organisations are turning to paid advertising because it is a lot easier and less time consuming.

 

This article will discuss why SEO advertising is still the best marketing avenue that can bring in precious leads and buyers to your organisation. Similar to any marketing strategy, SEO advertising isn’t a quick-fix but a timely process that results in increased visibility, web traffic, ROI, and generates credible insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is tailored to increase the visibility of your website, subsequently increasing the number of website visits and sales. If you are ranked on the first page of Google search results, consider it as having a store in the middle of George Street, except without the exorbitant rent! What is better is that those individuals who visit your website are generally well-informed, certified leads that are already searching for your product and services. The time and money it takes to convert these leads are consequently noticeably decreased.

 

  1. Measurable Results

 

A significant perk for SEO advertising is that you can measure your results and obtain a better understanding of methods to improve your marketing initiatives. In traditional marketing, such as TV and radio, you simply cannot accurately determine the success of your marketing campaigns. SEO advertising allows companies by delivering helpful statistics such as click-through-rates, conversion rates, length of visits and location.

 

Along with this, your SEO investment will generate only targeted, qualified leads to your organisation; those that are actively searching for your products or services. TV and radio advertising can reach more individuals, but how many of those consumers are really interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can modify your campaigns based upon real-time feedback and results.

 

  1. Cost Efficient

 

A typical argument against SEO marketing is that SEO advertising is costly, however this is certainly not the case. The truth of the matter is that compared to the costs of other forms of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising supplies you with impressive ROI. Even though Pay Per Click has the capability to drive more income, your organic SEO continues to be the cornerstone of your online presence.

 

The question should really be, can you afford to have poor SEO advertising? If customers are trying to finding your brand online but they can’t find you, your rivals are winning and the continued effects can be seriously harmful.

 

  1. Search Engines are Becoming More Popular

 

A recent investigation uncovered that between 80 and 90% of customers will now assess online reviews before purchasing, whether online or in person. With this figure only escalating with additional progress in technology, it won’t take long before everyone is shopping for products and services online.

 

In addition, it is estimated that 2017 will be the year that website traffic derived from mobile devices will exceed traditional desktop devices. This paves the way for additional SEO customisation, like local search optimisation, that makes it even more convenient for buyers to use. If your company does not have an effective SEO advertising strategy, your buyers will not manage to locate you using their chosen means, and potential sales will undoubtedly go to your competitors instead.

 

  1. Customer Insight

 

Thanks to Google, all web traffic is recorded and monitored. The data and metrics derived from this traffic provides firms with dependable information about their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, and even where they live. This data is incredibly beneficial since it allows organisations to make well-informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you appreciate why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Bear in mind that it can take a little bit of time to enjoy the results, so if you’d like to speak to a respectable SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Launceston on 1300 595 013 or visit http://www.internetmarketingexpertslaunceston.com.au