Seo

Top Benefits of PPC Advertising

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

There is a myriad of online marketing strategies that can benefit websites in raising their traffic, brand awareness, and conversion rates. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Even though SEO has proved to be very effective, it takes a respectable level of knowledge, time, and money to see fruition.

 

But what if you would like to see results right away? Whether your website has just been published or you’re a small company that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an excellent tool that can assist you by positioning your advertising campaigns in front of customers who are proactively searching for your products or services.

 

In short, PPC is an advertising model used to boost traffic to websites. Website owners produce ad campaigns with particular targeting metrics and effectively pay Search Engines each time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites reap from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your firm.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Whether you set your daily budget to $5 or $50, there are a variety of high level performance indicators that can be gauged, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to conveniently determine the success of their campaigns and quickly make alterations where needed to maximise performance. In contrast to other advertising tools, PPC allows you the freedom to customise and track metrics in every campaign and monitor success based on your advertising goals.

 

Quick Entry

PPC makes it possible for any kind of company to launch their advertising efforts quickly and conveniently, without introducing too much risk with the capability to set a maximum daily budget. While SEO is a very reliable strategy, it often takes many months to experience results so if you’re a new company that aspires to escalate traffic and brand awareness as soon as possible, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to gain new leads and customers by featuring ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, location, interests, and the times and days you would like to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then examine the metrics that were used in conversions and strengthen their future campaigns based upon this feedback. Advertisers typically take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target audience.

 

Valuable Data

Being able to export the results of an advertising campaign and analyse specific metrics provides websites with invaluable data which could be utilised in other marketing channels. Alongside this, websites can rapidly identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which dramatically helps in their SEO endeavours. PPC also enables websites to find data about their competitors by using 3rd party tools like KeywordSpy and SpyFy, enabling them to construct a profile of their competition and what market share is accessible.

 

As you can see, PPC is a very helpful marketing tool that is suitable for all types of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data acquired from real-time results offers invaluable feedback to enhance future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you need any guidance in creating your PPC ad campaigns, talk with Internet Marketing Experts Launceston on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertslaunceston.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And Ways To Fix It!)

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

In today’s hostile landscape of internet marketing, there’s no doubt that content is king. Content is all around you and people love consuming it! It should come as no surprise that content is at the heart of nearly all marketing techniques, with around 94% of small companies centralising their efforts on content marketing. Having said this, with nearly every businesses now focussing their marketing initiatives on content, it’s becoming ever more tricky to stick out from the crowd and make your content marketing interesting and compelling.

 

Have you attempted content marketing but found that you’re not getting the intended benefits? Well, you’re most probably one of many organisations that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most helpful ways of growing your customer base. So, here are four reasons why your content marketing might not be working and most importantly, the best way to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and set KPIs to assess results, how can you possibly improve? Uploading blogs and sending tweets are great, but if you don’t have any end goals then you’re simply aiming in the dark. In order to craft stimulating content that readers will engage with, you need to have a clearly-defined strategy that should align with your business objectives.

 

Whether you want to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not distinct

 

With the massive quantity of online companies nowadays, it’s pivotal that your content is distinct from others. Too many businesses will design content without exploring the competition and consequently construct content that simply gets lost in the crowd. Your content should be captivating, engaging, and most importantly, deliver value to your audience by offering solutions to usual pain-points in your niche. In addition to this, different types of content suit different communication approaches, so contemplate the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or engaging text.

 

  1. You don’t promote your content

 

Among the biggest mistakes that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the planet has ever seen, who will view it if they have no idea it exists? In order to prosper with your content marketing, it’s very important that you advertise your content through all available avenues, including:

 

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your sector.

Proposing it as a guest post to bloggers in your industry.

Providing links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content constitutes a considerable portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a common mistake that companies will make in their content creation, together with using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Undertake some homework to identify the most suitable keywords that your target market would use to find your content. At the same time, use meta tags to your strengths to draw more viewers to your blog. Search engines always want to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the possibility of earning more high-quality, trusted links from relevant businesses.

 

At the end of the day, there might be thousands of reasons why your content marketing isn’t delivering you the intended results, however these recommendations should cover most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target audience, your competition, and your keywords, and produce captivating content that your viewers will naturally engage with.

 

If you’re thinking about giving up on content marketing because of poor results, get in touch with Internet Marketing Experts Launceston who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertslaunceston.com.au

 

SEO Tactics To Forget About in 2018

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

In today’s demanding market of digitalisation and globalisation, it’s paramount for firms to utilise online strategies and techniques that strengthen their exposure to customers that are actively looking for their products or services. Search Engines are without doubt the most influential programs that will influence your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a superb investment that will raise your exposure and conversion rates, or if used improperly, can harm your rankings and exposure, thus having the opposite effect. The predicament with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and popular SEO tactics from 5 years ago may result in your website being penalised today.

 

As opposed to investigating the top SEO techniques that website owners should be committing to, we’re instead going to review the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a simple mistake that many website owners make to try to boost their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can smoothly ascertain how many times a keyword has been used and will penalise websites for excessive keyword stuffing. As an alternative to keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the introduction of SEO, and its performance as an SEO technique has progressed swiftly ever since. Although link building remains one of the top 3 SEO tactics in 2018, aggressive link building will unequivocally result in your website being penalised. Google weighs links genuinely as a ranking factor since links are a public endorsement which corresponds with valued information on a website.

 

Aggressive link building materialises where links are gathered in an unnatural way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO tactic that lots of folks still regard to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will help their SERP results. The objective in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a meaningful role in SEO, so it’s important not only to ascertain any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most typical technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO tactic that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to strengthen your SEO, and this can be done largely with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Additionally, a common mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a productive SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are continuously changing and it’s critical to keep up with these changes to grow in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Launceston on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertslaunceston.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

Are you new to social networking and want to learn the essentials of one of the coolest platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where around 330 million users connect with each other through short messages of up 280 characters. At the moment there’s close to 6,000 tweets being sent through the web every second, varying from standard text messages to videos, gifs, memes, images, and even more. Twitter is one of the most praised social networking sites and is quite different to other social media giants like Facebook and Instagram.

Twitter is a platform where people post a multitude of information; from jokes, politics, news, or just general thoughts about vague topics! Instead of having a circle of friends like Facebook, Twitter is based upon followers (not necessarily friends) so not only can you interact with friends, but also your favourite sport stars, journalists, and politicians alike. Everything you submit on Twitter is accessible publicly for everyone to find, but don’t worry, you can simply alter your preferences to private if you want to.

 

The first step in understanding Twitter is to understand the basic terms and slang used. The following lists the most popular vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from individuals that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other members in a tweet (e.g. @EAGames). Any user mentioned in a tweet is notified, being an uncomplicated way to interact with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either choose to accept DM’s from all members or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or go to www.twitter.com and hit the signup tab. The full name you insert will be your display name, but this can be altered as frequently as you like. Select a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve typed in your telephone number for authentication purposes, chosen an avatar, and penned a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twittersphere

As detailed earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other characters of which you’re an admirer. Once you’ve registered, Twitter will present a basic kind of setup wizard to help you begin, like recommending some users that you may like to follow. You can grant Twitter permission to search your contacts list to look for any of your friends that are using Twitter. Following friends and other users is really easy, and once you’ve begun following certain users, Twitter will continue to provide recommendations for other users to follow depending on the sorts of users you’re actively following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it abides by Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a full range of different media that can be uploaded via your device. Always remember though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you understand the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the most recent trends, be the first to view viral posts, and connect with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply talk to Internet Marketing Experts Launceston on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertslaunceston.com.au

 

What Are The Top Organic SEO Ranking Aspects For A Website?

Digital Marketing Launceston,Google Adwords Management Launceston,Search Engine Optimisation Launceston,internetmarketingexpertslaunceston

 

If you’ve just crafted your first website and have an interest in the ways in which you can boost your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools as it helps you to get your message in front of possible consumers that are directly searching for your services.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s highly elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can target the most vital variables that will have the greatest effect on your SERP listings.

It is essential to recognise that the weight of each variable is adjusted gradually, so Google will place more emphasis on specific variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same position for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is placed on content considering that Google wants to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so constructing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is a fantastic start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings due to the fact that the more links there are to your website from reputable sources, the more trusted your website is viewed. The flip side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value over time as Google hunts for new ways to evaluate websites, but for the time being, link building is still the best sign of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktop computers, there has been a meaningful shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Aspects

There are many other technical elements that will drastically influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Likewise, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently changing, meaning that SEO techniques are frequently changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any help in how you can properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Launceston by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertslaunceston.com.au