SEO Advertising Launceston – What will 2016 hold for local small business?
SEO Advertising in Launceston is a complicated thing, and as we go into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, tough. You can certainly never find out what is around the corner, but if you determine the vital parts of the past and look for trends you can get a better understanding. This is particularly true for SEO. I would like to try and explain to you a number of the major news that have been surfacing in 2015 throughout the Launceston SEO industry and the world. From this with any luck together we can try and determine where to focus our efforts, this will be particularly beneficial if you are a local Launceston business.
This is the largest emerging trend and it is going to keep increasing in significance. This means that if you are an Launceston business and you are looking for local users, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising trend that local Launceston searches were actually ranking higher than business with national headquarters, or even sites on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are quickly growing overseas and are beginning to emerge in Australia and it won’t be long before they gain appeal in Launceston.
Society is becoming more and more used to carrying around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Launceston business. 1– you need to be focusing on growing trends, and make sure you have the capacity to actually let people pay– for example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start making use of the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.
Beacons are an item that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link up or sign up to the Beacon. This means that people at your Launceston store, or even roaming past the area will be given more motivation to actually enter the store and make a purchase. It’s an ingenious marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for original ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how men and women can keep reinventing ways to get their business out there, and the same can be done for your local company in Launceston. Be creative and even explore what other people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to incorporate a similar idea into you own project.
My final pieces of parting advice– and these are things that you can do right away, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Launceston level, and also boost your authority and perhaps even become an useful resource for people. This goes to your local SEO efforts which are key in 2016. So you will most likely notice that the future actually looks helpful for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Launceston businesses, and so I hope that you are as excited as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Launceston on 1300 595 013 or visit, www.internetmarketingexpertsLaunceston.com.au.