5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Launceston is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had anything at all to do with SEO you would have come across the concept of Keywords. Regrettably, across my time in Search Engine Optimisation Plan in Launceston I have come across a lot of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords don’t matter any longer

There is also the false idea that with all of the changes that have actually been made, and the transformation towards concept based searches, keywords don’t make a difference in 2015. This suggestion is misguided as keywords play a more crucial role than ever. It’s an advancing market that is always changing and building so you have to stay on top of the latest changes if you really want to succeed. In spite of what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords must be densely packed.

The concept that the more regularly a keyword is used will translate into more success is an outdated idea. There is no formula connecting to the density and consistent frequency of keywords closely packed together. The aim you should bear in mind is to have your specific phrases repeated throughout so that you can maximise their frequency while balancing well-flowing content that stimulates a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising a single keyword at a time was the technique circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer focus on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a long string on nonsensical keywords are fortunately at an end. The keyword rich domain names no longer have much true worth to a domain’s visibility. This means that you need to focus not on the keywords in your domain name, but can rather start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and peculiar ways is better known as keyword stuffing. By now you should understand that this is not a practice that would be still supported in the 2015 environment. You should stay clear of alienating your readers and concentrate on the subtle and logical way to weave keywords into your content while nevertheless creating outstanding and distinct content.

As the CEO of Internet Marketing Experts, I recognize the struggles that lots of people have when beginning the SEO, especially when it comes to understanding keywords and your Search Engine Optimisation Plan in Launceston. I myself ran a local business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So remember to start off strong and use the details that you know. Once you have developed that groundwork, learn as much as you can about SEO and be patient with the outcomes. If you come to a stage when you are uncertain, or want to set your business apart from the rest, then look at having a chat to an SEO professional.

call Internet Marketing Experts Launceston on 1300 595 013 or visit, www.internetmarketingexpertsLaunceston.com.au

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