An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with marvelous powers. Understanding exactly how SEO works and all the various ways to increase your website’s SEO score can be considerably demanding and time-consuming. However, it is an essential element of any online marketing plan and will practically make or break a company in some sectors. Many industry experts consider SEO to be among the most reliable forms of advertising, so frequently improving your SEO should be a priority if you want to increase your website visitors and earnings.
It’s very difficult to keep up to date with SEO best practices and standards because they change regularly, so it’s often recommended that you seek professional advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick guide on some helpful ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target market. Updating your content routinely is also vital so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always effective for SEO because new content is continually being added and search engines love finding new content and will increase your rankings if this happens frequently.
Make sure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the various webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the information they’re trying to find. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and relevant meta titles are fundamental in optimising your web pages for SEO.
Meta descriptions are basically succinct descriptions of the content of the web page. Whilst meta descriptions don’t specifically affect ranking algorithms, they are still very important as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately portrays the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look unpleasant and unprofessional. If you’ve created your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to worry about it!
Conversely, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then consult with the team at Internet Marketing Experts Launceston on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au