Digital Marketing Launceston – Are You Profiting from your efforts?
Digital Marketing in Launceston are critical when it concerns success – so ask yourself right now, are you really making money from your business because of your SEO? If you aren’t then you might need to start thinking of an SEO service for your Launceston company. But for now, I would like to talk to you about a few points. Throughout the years I have experienced all sorts of phases when it comes to the statistics that measure a specific website’s productivity. The data is vital; in fact, it’s critical. Split-testing projects or even websites are also essential. There is, however, one metric that trumps all others when it concerns measuring your website’s growth and that is whether you are actually earning money or not. I know it sounds obvious, but in certain cases it’s not your online strategy that is failing – it’s your services or product, your sales process, or your business model.
The most effective SEO in the world can’t fix these sorts of issue, but a simple AdWords project can help your Launceston business in this system. So let’s take a heath retreat in Launceston that is just starting with an AdWords Campaign– they are doing so since it will help to show them vital areas of their business and save them vast amounts of money, and years of wasted SEO efforts by starting small. During a 2 week campaign, the Launceston heath retreat owners will get to know two simple things in those two weeks that will shape their SEO strategy for a long time to come.
- They find out the keyword phrase that matters easily the most for them is ‘Weekend Health Retreats’.
- They know that the ad that worked better from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just taking a look at this simple data, they learn a lot of about what appeals to their future customers. From the keywords they know what to focus on. From the Display Ad in AdWords these people know a basic call to action on the home page with the words ‘special offer’ and a price is powerful with their Launceston target audience.
They modify their home page to reflect that sort of feedback and in two brief weeks they are actually on their way to having their website make money. They discontinued some of their design ideas on the home page to make way for an easy call to action, and all of a sudden bookings started appearing.
-Remember that many people, even if they buy from your webpage, don’t have a lot of time. Don’t make consumers look for how to purchase from your site; it will cost you.
This simple example demonstrates how measuring what is happening is so powerful for you as a website owner. Don’t only focus on traffic; web traffic won’t pay the bills. Pay attention to making sales.
At the end of the day, this is your foremost metric when it involves your success and SEO – all of the others will feed into your sales and this success. So my biggest piece of help is to start discovering what you can, go get a book, look online, read some blogs and just try and understand a portion of the complexities of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you wish to give your SEO campaign an extra kick, then perhaps consider contacting an SEO firm. Always shop around and make sure you understand what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Launceston on 1300 595 013 or visit, www.internetmarketingexpertsLaunceston.com.au