Google AdWords Management Launceston – Do people really see your ads?
Google AdWords Management is a critical part in any SEO and Marketing campaign because if you simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the end results you seek.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain hope that it will create some new business for them. If you are a business in Launceston (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really essential ideas that will help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – discovering all functions.
There are really 2 versions of AdWords. It may seem to be a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is classic AdWords, and then there is AdWords express. If you are a local Launceston company then odds are that you would have been urged at the start of registering AdWords to run a project through express (it assesses the size of your company from your web site and makes a suggestion) if this is the case, I would like you to find the regular AdWords and start making use of that because it is much more dynamic and has amazing features like more accurate targeting so you can reach your Launceston potential customers more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find regular AdWords by just looking for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will never see any real results– and not just because results cost more than that, but because you have to have a bigger campaign so as to actually see the successful aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the money slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just need to consider how much you are willing to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you should have a bit of a leap of faith to discover what will help you.
Monitoring your ad.
This is the step that far too many people overlook because they don’t realise that you get metrics from a campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and how much it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to let it settle into a routine– because often ads will get a big boost at the start that gives you false assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new plans.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Launceston, and I have worked in this business extensively. I have started by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a highly successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to search for in a successful Google AdWords campaign, or want to talk to an SEO agency to boost your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsLaunceston.com.au.