SEO’s strength comes from Quality Content
SEO is based upon a strong foundation of quality content, so is your Launceston company really strong enough to succeed? Far too many places out there are making content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is swamped with small businesses, like yours in Launceston, that just try to get some awareness, but irritate people instead. Every online marketer, Local business and even just internet user would love to have that one post or video go viral and let the Social Media Machine just generate free marketing – but the truth is it is a lottery, and the very best plan that everybody can follow is to make constantly quality content for your fans to love, like and share.
There are a handful of Big Picture ideas that you have to remember when it comes to Content:
Relevant Content is Key.
Facebook is a swift paced and constantly changing environment, and so you should ensure you reach people when it is going to be most reliable. This means everything must be relevant to you, your company, your audience and what you intend to achieve. When you post about something that your target market genuinely appreciates you will see better response.
Content is not just words.
remember that when we talk about content you should be thinking of Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You must keep these terms in mind when creating content. If you can continuously make posts that express one of the Three E’s then you will be on the path to creating a reputation for quality content.
If you are uncertain on what your online or local Launceston target audience will consider as quality, then among the simplest ways to figure it out is to carry out some research. Take a look at your competition or at other areas around your market to see what other company’s in Launceston post and what sort of interaction they get. You shouldn’t be wanting to copy them, but rather mimic the areas that work and make their success your own. When it boils down to it however, one of the best ways to know what your Audience will respond to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be amazed by what you discover. And so, if you have any questions, or simply would like to chat, call Internet Marketing Experts Launceston on 1300 595 013 or visit, www.internetmarketingexpertsLaunceston.com.au