The Battle of the Brands
Your Website SEO Strategy in Launceston is still considerably about keywords, but there really is one challenge that some organizations face when they try to optimise for distinct Keywords.
A Pay Per Click or AdWords campaign will also help you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I always remember I think I spent about a year obsessing about one particular keyword that, regardless of what I did, I could not get on the 1st page of Google. The reason was simple; it was a word that falls into the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will certainly never rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a store in Launceston, it would be wonderful if for anyone that searches for ‘Yamaha’ in Launceston your site will show up but it most likely won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.
However, I realised the magic of long tail keywords. Once I found out that I could dominate all sorts of long tail searches it was easy to move my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is very fulfilling. Just remember – Your Website SEO Strategy refers to making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Launceston on 1300 595 013 or visit, www.internetmarketingexpertsLaunceston.com.au