Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has evolved aggressively over previous ten years, even to the point where the expression SEO is now challenging and often misunderstood by many. In the past, SEO advertising was considered to be an imperative element of a successful marketing plan for businesses of all sizes. However nowadays, the phrase is so misconstrued that the technique has been mostly devalued. Instead of driving more people to a website via organic traffic, increasingly more organisations are turning to paid advertising because it is a lot easier and less time consuming.
This article will discuss why SEO advertising is still the best marketing avenue that can bring in precious leads and buyers to your organisation. Similar to any marketing strategy, SEO advertising isn’t a quick-fix but a timely process that results in increased visibility, web traffic, ROI, and generates credible insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is tailored to increase the visibility of your website, subsequently increasing the number of website visits and sales. If you are ranked on the first page of Google search results, consider it as having a store in the middle of George Street, except without the exorbitant rent! What is better is that those individuals who visit your website are generally well-informed, certified leads that are already searching for your product and services. The time and money it takes to convert these leads are consequently noticeably decreased.
- Measurable Results
A significant perk for SEO advertising is that you can measure your results and obtain a better understanding of methods to improve your marketing initiatives. In traditional marketing, such as TV and radio, you simply cannot accurately determine the success of your marketing campaigns. SEO advertising allows companies by delivering helpful statistics such as click-through-rates, conversion rates, length of visits and location.
Along with this, your SEO investment will generate only targeted, qualified leads to your organisation; those that are actively searching for your products or services. TV and radio advertising can reach more individuals, but how many of those consumers are really interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can modify your campaigns based upon real-time feedback and results.
- Cost Efficient
A typical argument against SEO marketing is that SEO advertising is costly, however this is certainly not the case. The truth of the matter is that compared to the costs of other forms of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising supplies you with impressive ROI. Even though Pay Per Click has the capability to drive more income, your organic SEO continues to be the cornerstone of your online presence.
The question should really be, can you afford to have poor SEO advertising? If customers are trying to finding your brand online but they can’t find you, your rivals are winning and the continued effects can be seriously harmful.
- Search Engines are Becoming More Popular
A recent investigation uncovered that between 80 and 90% of customers will now assess online reviews before purchasing, whether online or in person. With this figure only escalating with additional progress in technology, it won’t take long before everyone is shopping for products and services online.
In addition, it is estimated that 2017 will be the year that website traffic derived from mobile devices will exceed traditional desktop devices. This paves the way for additional SEO customisation, like local search optimisation, that makes it even more convenient for buyers to use. If your company does not have an effective SEO advertising strategy, your buyers will not manage to locate you using their chosen means, and potential sales will undoubtedly go to your competitors instead.
- Customer Insight
Thanks to Google, all web traffic is recorded and monitored. The data and metrics derived from this traffic provides firms with dependable information about their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, and even where they live. This data is incredibly beneficial since it allows organisations to make well-informed decisions about their marketing techniques and strategies, both online and offline.
Now that you appreciate why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Bear in mind that it can take a little bit of time to enjoy the results, so if you’d like to speak to a respectable SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Launceston on 1300 595 013 or visit http://www.internetmarketingexpertslaunceston.com.au