Why You Should Have A WordPress Site
So, you’ve got a terrific business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you probably know, there are many factors to consider. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can naturally be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will present five convincing arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.
WordPress is user-friendly and manage
WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to produce an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is very SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important factor to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site particularly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to develop any sort of website you like. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Presently, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are virtually thousands of people willing to help.
WordPress is mobile friendly
As a result of the increasing use of smart phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are developed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will automatically adjust the appearance of your website to match. WordPress also enables you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.
WordPress is secure
Today, website security is very important so naturally WordPress has high security standards. Almost 25% of websites are developed on WordPress so hackers are continuously searching for ways to compromise them. WordPress is well aware of this so has created a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Always remember, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted sources.
As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. Although there are numerous other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, speak to the team at Internet Marketing Experts Launceston on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au